8 Characteristics of Powerful Calls-to-Action for B2B Lead Generation

Changes don’t have to come in big packages. Sometimes, even a minor twerk on a seemingly small detail can make a huge difference, especially if it’s something that’s been overlooked for a long time.

Just like Calls-to-Action (CTA). This element may seem just a “button” or a “link” to most marketers, but if one could understand the impact of its appearance, content and position on the success of lead generation, wondrous things can happen.

How much change can you really make on CTAs to significantly alter the outcomes of the entire sales process? Apparently, a lot. Here are 8 of them:

Use actionable language. Words, if chosen intelligently, can be a very powerful tool for persuasion, and you don’t have to be a language guru to figure it out. All you need to do is to use verbs that encourage action, such as “learn” or “discover” and match them with words like “try” or “download” or “sign-up”. Not only are they clear, they’re also usefully short. Your value proposition must be clearer than crystal. The question is very simple: What will happen if they click on that sacred button? Answer that, and leave nothing out.

Be urgent. Simply putting “now” or “today” is not enough to persuade readers to click on. You need to tell them how much benefit they would gain by making that action, and how important it is that they grab this opportunity as soon as possible. Add a little size. It’s “go big or go home”. People will actually appreciate it that you made it easier for them to see the button they need to click.

Add a little contrast. If upsizing doesn’t quite do the trick, play with colors instead. Most websites position their CTAs where it’s impossible to miss because of the contrasting colors and other elements.

Make it look clickable. One of the most common mistakes is leaving a CTA appear like part of something else entirely. Make sure it really looks like a button or a key that people wouldn’t easily mistake for. Make it 3D if you have to.

Personalize. CTAs don’t have to look boring. It can take many shapes or objects, and can even be animated. But don’t overdo it, or else your website would look unprofessional. Perform tests to see which one clicks. No pun intended.

You might also like: The 3 Fundamentals of a Conversion-Friendly Lead Gen Landing Page

Outsourcing B2B Lead Generation Recipe For IT Companies

If your friend told you that you make the most awesome pies and urge you to make a business out of it, would probably make you think of the possibilities. Although venturing out on a business that would put you in the market for a long time needs a lot of effective hands to stir the pot and keep it at its freshest as not to spoil the potential, you should also sift through the hands that would help you out, making sure that they know very well what they are doing. This is akin to what outsourcing lead generation offer business process es. Outsourcing to create a magnet to rake in revenues would not only be ideal but could also save you a whole lot in overall expenses, and although a sum of money is still involved, the question of where to put your capital to bank in the foreseeable income will seal the fate of your business. The question is, who will you hire to help you bake your pie?

In the age where consumerism is at the tip of everybody’s finger pads, IT products and the software industry especially in the US has become the quintessential mode for the money generating industry, be it for health insurance and pharmaceutical products or for goods, be it abstract or tangible. For quite some time, a lot of business venture have mushroomed from the assistance of the IT industry, it enables business processes to flourish and thrive.

Sure, there are a lot of companies that promises you the stars and the moon, but a good businessman should know well to entrust generating a good following for his business to the right people, if he wants the right results. A company that will assist you in generating sales leads should have a pool of telemarketers that breathes the business process; it means that they should be knowledgeable about the thinnest fiber of the trade, which requires in-depth product training. Your telemarketers will act as the mail man delivering the product to its end: the consumer. They represent you in the industry, they are the ones that connect you to the reason of you business enterprise, and hiring the ones that are at the top of their game would surely win you the market.

When choosing to do outsourcing, knowing if the business process outsourcing (BPO) team has been in the b2b generation lead generation services for a reputable time would also help. You should opt for someone who has done it before and has had a band of satisfied clients rather than a newbie in the playing field, chances are you would find that your venture will turn out to be a guinea pig if put in the hands of a tenderfoot in lead generation and you would not want that, you should be able to get the worth out of every buck that you invest.

A great deal should be considered in making sure that you knock on the right doors as to make your business known and have the cash pour in, but choosing the right people who will aid you towards your goal will cut the work for you. Find those who have the best people and are finest among the competition and you will be sure to see those sales pour in and making revenues would be as easy as pie.

Can The Stand-Off At Sabah Hurt Businesses Even Lead Generation Campaigns?

As of this time, with regards to the issue of a stand-off in Sabah where both countries, Malaysia and Philippines, are affected, the self-styled Sulu “Sultan” Jamalul Kiram III have repressed reports that he is open to negotiate “disengagement” with the Malaysian and Philippine government. He was quoted by Philippine media as of presstime that he have never let his brother, Bantilan Esmail Kiram II to express any kind of disengagement option. According to the 74-year-old Sultan, there is no negotiation of any disengagement. He feels as if he is playing baseball and he’s now in third base and why should he step down or go out of the playing field?

This statement of Kiram, according to the opinions of the few on both sides, might fuse out a bigger bomb, figuratively.  It can’t be denied that since Malaysia and the Philippines has close economic and business ties, there is a possibility that it can hurt the economy of both countries for the fact that business from both countries are trading financial blows trying to help each other gain financial success.  Why, even those involved in offering and availing lead generation campaigns on both sides can also be affected.

There are many lead generation companies in Malaysia so as in the Philippines. These b2b telemarketing services companies have found many ways on how to break down the language and cultural barriers between these two countries so that businesses from either side can generate good quality marketing leads that can give them opportunities to earn big revenues.

If this crisis in Sabah will not end soon, this might hurt the lead generation industry of these two nations. And the fact is, both countries also have some geographical and traditional ties.  Good constant communication between businesses in Malaysia and Philippines are getting progressive and it dreads them to think that all of their efforts to come up with good financial ties might get affected and be wasted for no good reason at all.

When Overhauling Your B2B Lead Generation Techniques Becomes Necessary

B2b lead generation is considered to be one of the most powerful business development tools wherein its main purpose is to let your prospects feel that sense of interest towards your service or product. However, generating this “interest” doesn’t seem to be that easy on your part considering you’re utilizing the wrong method; thus, affecting your business’ performance in maximizing its efficiency.

With numerous suggestions offered by self-proclaimed experts in the field of generating leads, business owners are now also confused on what and how to absorb these tips and techniques. Perhaps, others have tried several techniques but still failed to achieve their desired result, which only gives them more options to try other techniques, which means more money to be wasted.

This article doesn’t necessarily say that email marketing or direct mail is not effective at all times, it’s still a case-to-case basis. However, with the disappointing results given to you by these methods, you might as well try to explore other ways to generate leads and conceivably alter and modify your seemingly lifeless b2b lead generation.

In this manner, we say opting for a more highly efficient way to generate sales leads; one of your options is to outsource the b2b lead generation process to a telemarketing service provider, a reliable lead generation company to be specific. In this way, you’ll get to have a greater possibility of getting information from your prospect and eventually setting up a business face-to-face appointment without causing you to run through things; thus, making your life easier and stress-free.

Indeed, this might be the perfect time for you to try out telemarketing. Though bombarded with negative feedbacks, telemarketing still firmly stands to be one of the most effective ways in generating qualified sales leads and eventually transcending that sense of interest to your business prospects.