Wednesday, November 20, 2013

8 Characteristics of Powerful Calls-to-Action for B2B Lead Generation

8 Characteristics of Powerful Calls-to-Action for B2B Lead Generation

Changes don’t have to come in big packages. Sometimes, even a minor twerk on a seemingly small detail can make a huge difference, especially if it’s something that’s been overlooked for a long time.

Just like Calls-to-Action (CTA). This element may seem just a “button” or a “link” to most marketers, but if one could understand the impact of its appearance, content and position on the success of lead generation, wondrous things can happen.

How much change can you really make on CTAs to significantly alter the outcomes of the entire sales process? Apparently, a lot. Here are 8 of them:

Use actionable language. Words, if chosen intelligently, can be a very powerful tool for persuasion, and you don’t have to be a language guru to figure it out. All you need to do is to use verbs that encourage action, such as “learn” or “discover” and match them with words like “try” or “download” or “sign-up”. Not only are they clear, they’re also usefully short. Your value proposition must be clearer than crystal. The question is very simple: What will happen if they click on that sacred button? Answer that, and leave nothing out.

Be urgent. Simply putting “now” or “today” is not enough to persuade readers to click on. You need to tell them how much benefit they would gain by making that action, and how important it is that they grab this opportunity as soon as possible. Add a little size. It’s “go big or go home”. People will actually appreciate it that you made it easier for them to see the button they need to click.

Add a little contrast. If upsizing doesn’t quite do the trick, play with colors instead. Most websites position their CTAs where it’s impossible to miss because of the contrasting colors and other elements.

Make it look clickable. One of the most common mistakes is leaving a CTA appear like part of something else entirely. Make sure it really looks like a button or a key that people wouldn’t easily mistake for. Make it 3D if you have to.

Personalize. CTAs don’t have to look boring. It can take many shapes or objects, and can even be animated. But don’t overdo it, or else your website would look unprofessional. Perform tests to see which one clicks. No pun intended.

You might also like: The 3 Fundamentals of a Conversion-Friendly Lead Gen Landing Page

Tuesday, October 15, 2013

How To Properly Meet With Sales Leads Executives

How To Properly Meet With Sales Leads Executives

Business meetings with your sales leads prospects can be a nerve-wracking experience. This especially true if you are new to this kind of task. But that is a reality that you have to deal with, and deal with it you must. This could spell the success or failure of your entire B2B lead generation campaign. If you fail to impress your business prospects enough, then you will not be able to make enough sales happen. But how will you be impressive? How will you create a positive impression for you and your company? 

There are actually several ways for you to do that, but the ones below can give you a good head start:

Do some research – ever tried making a presentation from the top of your head? Surely, you may have noticed just how sloppy your work was. And that is precisely what business executives will see when you walk in without doing your research. A sensible marketer would put some effort to study about your prospect’s business before you do your business presentation.

Introduce yourself – while telemarketing representatives commonly make this error, even veteran marketers are guilty of this. They assume that the person they are talking to in the meeting room know them and the business they represent. That is definitely one dumb marketing move. Instead, have the grace to introduce yourself, your company, and what you can do for them. That will be greatly appreciated by the other party.

Show some credibility – give them proof of your capabilities. Maybe you can mention some successful cases in the past, or provide them some testimonials from some of your more well-known clients. You should also make it a point to discuss the problems that these executives face, the solutions that could be used, as well as the results that could be had. This will show them your expertise, as well as earn the trust of these people.

Ask the right questions – before you can offer a solution, you have to know what exactly the problem was. And you can only do that if you ask your appointment setting prospects the right questions. Do not go for the easy ‘yes or no’ inquiries. Opt for the open-ended ones. Not only will this allow your prospects to talk more, this would encourage more information to come out. You can then formulate the optimal business solution for them.

Add more value – this is the one solution you have when it comes to price objections. You see, when you create additional value to your prospects, when you show them why your offer is more lucrative compared to the competition, when you can prove that your products can increase the value of the company using them, you can make a sale happen easier.

When you get the chance to have a meeting with business executives, take it as a chance to shine. Think of it as taking the step beyond a sales leads prospect towards a closed deal. You just have to be prepared and flexible enough to face any challenge thrown your way.

Wednesday, September 25, 2013

How To Make Sales Leads Spend More On You

How To Make Sales Leads Spend More On You

One of the most difficult steps in the B2B appointment setting process is in convincing prospects to spend more on your company. After all, profit margins are dependent on your marketing team’s ability to get more sales leads to come your way or, barring that option, make the ones you already have to spend more.

But here is the question, how will you do that? What tricks or strategies can you employ to make that happen? While you may have heard about numerous tips, these are the ones that had mattered most.

Your products or services are easier to purchase – customers hate to deal with complicated business transactions. If possible, they prefer a click-and-purchase set-up with their sellers. If you can minimize the clutter in your sales process, then they will be more willing to pay more. Your products arrive faster – speed is the name of the game, so to speak. If you can deliver your products and services faster, then you will attract the attention of B2B leads that are concerned about delivery of goods. These people are the most likely to pay more if you can promise them that you can send their orders fast.

You have a ‘must-have’ feature – it could be anything, from the way a computer operates to the place where one sources its cake flour, but what matters here is that this feature, this element is in demand. If you have it, and no one else, your B2B lead generation prospects would be willing to pay a premium for it.

Your product is a ‘status symbol’ for your buyers – think of the iPhone. It could afford to price their products on a higher tier because it was marketed as a status symbol, something that bolsters the reputation and image of those that buy it. It is also the same thing in business, where companies are willing to shell out more to buy high-end ERP operating systems. It improves their image to their own customers.

Your products have a lower ownership cost – think of it in terms of longevity and usage. You are more willing to buy an expensive computer if it has a longer life-span, durable design, less maintenance, compared to others in the market.

You have better customer service – if you can make your customers happier with your service, then they will not mind paying more. Customer service is one aspect in sales that marketers tend to forget. Even something as simple as smiling and cheerfully helping your customer solve their problems can mean a big thing.

Your customers like you – this is more about personal preferences. If you can establish a closer relationship with your telemarketing prospects, then they are more likely to work with you, even if you have a higher price point.

Your price difference with your competition is not that significant – truly, if the price difference between you and your closest competition is not that high, then your prospects will not mind dealing with you.

If you can follow these factors, then your B2B lead generation campaign will be a success.

Wednesday, September 11, 2013

Medical Update: 6 known cures for BBD (Boring Blog Disease)

Medical Update: 6 known cures for BBD (Boring Blog Disease)

As of this writing, there have been hundreds of cases of blogs reported to have manifested early symptoms of the Boring Blog Disease or BBD. Some of these symptoms include:

- Little or no response from site visitors
- Poor frequency of people revisiting the site after 24-48 hours
- Malnourished content
- Tendency to stick with boring text posts that usually tackle same old boring topics

The onset of this disease usually goes by unnoticed at first, and victims would suffer under the delusion that their blogs are doing okay. However, if left untreated, BBD can lead to complications, such as stagnation of one’s blog site, significant drop in leads and conversions, or worse: total oblivion from the online marketing world.

If your blog is showing these kinds of indications, you may need to take precautionary measures as early as now. What you might call for is a sort of reinforcement through medications, specifically those which are concocted to give life, energy and creativity to your blog. Basically, these are stuff that you haven’t thought of including in your blog that you have to venture on starting today .

The following is a list of suggested cures to bring your blog back in good shape:

1. Infographics. When you convert a heap of information into something that’s easier to understand, people become more engaged to your content. They see the whole picture (literally) at a glance, and better understanding always triggers response, either good or bad.

2. Interview experts. Contrary to popular belief, putting an expert on a pedestal right on your own blog does not discredit you in anyway. If anything, it actually makes people think better of you, because you had the initiative to bring in expert opinion, making your blog more credible.

3.Quizzes. Posting quizzes can be a little risky to do, since it has the potential to backfire (imagine if only 4 people took your quiz). So before thinking of posting one, make sure the questions are engaging enough to propel people to participate. Afterwards, consolidate the results, analyze, and share your findings.

4.Personalized videos. It’s a breath of fresh air for your readers to see a video on your posts once in a while. The creative challenge is there, of course, considering that videos have to be artfully crafted for people to appreciate them. Hire a professional and give it a shot.

5.Take pictures. Sometimes, conventional blog header graphics (an unknown guy wearing a tie, pretending to be doing something and smiling for no reason) can make your readers grow tired. Try taking real pictures of real people to put sincerity back in images. Try beautiful sceneries or micro visuals of commonplace stuff.

6.Give stuff away. Perhaps one of the reasons why people are not enthusiastic about your site is the fact that they don’t get anything from it. If you can’t wow them through spectacular writing, at least soften the blow by offering freebies. Then, work on making your content healthy and disease-free.

Wednesday, August 21, 2013

5 Content Writing Demons and How to Exorcise Them

5 Content Writing Demons and How to Exorcise Them

Articles and blog posts have evolved (back) to its true form in the last few years. They are no longer lightning rods that aim to absorb all search results probabilities; rather, they are now reservoirs of electricity that can sustain itself with its own power – the power of quality.

This trend poses a problem for content marketers who are not “true” writers. Most of them have been accustomed to focusing on “keywords” and shooting for high SERPs, not giving valuable content its due worth. Now that readers have become more info-thirsty, content writers need to put their thinking caps back on and start writing real stuff, so they can drive away the bad spirits that inhabit their style of writing.

Take a deep look at these content killers:

1.Broad keywords. Blogging used to be like a use-this-word-in-a-sentence game. The objective was to scatter the keywords throughout the article as much as sanity could allow it. You can’t fool readers with such a petty tactic nowadays. You need to be specific with the topics you want to talk about. Broad keywords are difficult to focus on and take away the meat of it all.

2.Using the passive voice. The Reagan-popularized statement “Mistakes were made” is probably one of the most quoted examples of using the passive voice. This kind of phrasing is generally perceived as lacking in force and sense of responsibility. Saying “We made a mistake” reflects more ownership and honesty, don’t you think?

3.Unsubstantiated claims. There’s a fine line between giving an opinion and declaring something as true without showing proof. It makes your readers think that you easily jump into conclusions based on gut feeling and overblown gossips. Back it up with references.

4.Ankle-deep writing. You commonly stumble upon articles that, after taking you into a mental maze, make you realize that you’re actually going nowhere. That’s usually the signature of writers who don’t do research or even do a quick reading session before they start writing. If you don’t have a predetermined point in mind, it’s hard to translate ideas into words.

5.Poor repurposing. Kudos to you if you DO take time to read before writing. But if you plan to curate and repurpose stuff you've read, you need to make sure first that you got the point – and we’re talking about understanding it 100%. Misinterpreting articles (and worse, crediting the source for it) could make you incompetent in the eyes of readers, a blemish in your reputation that’s usually hard to wipe out.

Tuesday, August 13, 2013

Spreading the Virus: 5 Categories of Viral Marketing you might wanna try

Spreading the Virus: 5 Categories of Viral Marketing you might wanna try

Every day, marketers think of and execute strategies to let the [online] world know that a company or brand exists. The easy part is to make sure something is put out there consistently so they wouldn’t be left behind by competitors, but ambitious bloggers are not pleased with just an ordinary mission. There are those who aim to make their content stand out above the rest, like a vivid red amidst a backdrop of black and white.

If you want to achieve that, your content must fall into a category outside of the usual, run-of-the-mill articles. And not only should it be unique; it must also be share-worthy. It must be viral. Yes, just like an infectious virus spreading throughout cyberspace, your content must be able to contaminate readers with absolute curiosity and interest that their minds begin to succumb to the urge to infect others as well.

Here are the different categories of viral content that you can blog about. Be warned: fiddling with these themes, though beneficial when done with care, may involve serious risk.

Taboo-esque. There are unwritten rules imposed by our society that say, “You can’t talk about this or that.” While it sets the standard for decency and social harmony, sometimes we need to break the ice to put emphasis on reality. Bloggers try to subtly incorporate matters of politics, corporate malevolence and even sex into their articles just to get people talking about it. It becomes acceptable as long as you stick to your goals and stay true to your principles.

“What the…?” For a blog post to elicit this kind of reaction, it doesn’t have to talk about profanity or out-of-this-world subjects. It could be something ordinary but presented with a shocking twist, like what LG did to show how incredibly realistic their monitors are by pulling a prank on elevator passengers making them think the floor was falling.

Comical. When your marketing boss asks you to think of a funny marketing blog post, you’d immediately think of posting a satirical video or a spoof, which is a logical thought, but not really a necessity. You’d be surprised to discover how bloggers could get their posts go viral even without a single touch of visuals. They rely purely on ingenious storytelling and a knack for evocative punch-lines. But videos are great, too.

Inspirational. Did you hear about the quadruple amputee who crossed the English Channel? Of course you did. Personal triumphs are bestsellers when it comes to viral content, but they should be combined with marketing ever so delicately, otherwise people will accuse you of exploiting emotions. Trendy. Of course, it’s a marketing standard to use topics that are currently trending because of the search potentials it could bring to the table. The challenge is how to make yours more noticeable amongst a barrage of piggyback-riders.

Trendy. Of course, it’s a marketing standard to use topics that are currently trending because of the search potentials it could bring to the table. The challenge is how to make yours more noticeable amongst a barrage of piggyback-riders.

Thursday, August 8, 2013

Better Lead Generation Services Can Be Attained If Outsourcing Telemarketing Services Is The Priority

Better Lead Generation Services Can Be Attained If Outsourcing Telemarketing Services Is The Priority
Most companies these days are dealing with bigger account or b2b transactions are still using one of the oldest and yet most effective of all marketing methods not just to close a sale but to do face-to-face appointment setting services. This is using the telephone or telemarketing services to do round-the-clock appointment setting tasks and qualify business leads, marketing leads or sales leads.

What they can just do is to let professional appointment setters to call up potential clients who were plucked out from targeted call lists that they have come up, get through the barriers like the secretaries so they can have a talk with the decision makers of the client company. This might sound pretty simple, right? But, on the contrary, doing telemarketing to do appointment setting and trying to qualify these warm sales leads or marketing leads can be very complicated. Once the telemarketers have connection with the decision maker, they only got how many minutes to get the full undivided attention of that person so that they can share to this person some kind of solution to the current needs and concerns of the company that that decision maker represents. If these professional b2b appointment setting agents can’t do that, they will lose those qualified leads and they will just be wasting their time, money and effort.

Many companies have this kind of problem and they have the solution for it: outsourcing to b2b lead generation companies that can do telemarketing services and bring it to a whole new level. These telemarketing firms have a long line of the best and highly-trained telemarketers to do not just the appointment setting task with professionalism and efficiency to arrange face-to-face appointments but can also gather and generate qualified leads by getting more valuable information from the decision maker to find out what the needs of the company are and if they have the budget to invest on the products and/or services that companies are offering that have outsourced to them telemarketing and b2b appointment setting services. They have the skills to hurdle through barriers and get the decision maker on the phone and present to them what they need to present and get the undivided attention of the person at the other end of the line.

If a company can find a lead generation company that can do telemarketing in the best way that it can, for sure, that company can enjoy not just earning huge sales revenues the soonest possible time but it can also save a lot of time, money and effort trying to make new customers and keeping the existing ones from being pulled away by competitors. Only the best lead generation marketing services can prevent that.

Tuesday, August 6, 2013

Is your Company website Falling into Oblivion?

No, this has nothing to do with the Tom Cruise flick.

The word “oblivion” is often used as a synonym for nonexistence, but there’s actually a slight technical difference between the two.Nonexistence is total nothingness, or the absence of existence. Oblivion, on the other hand, is a state where something did exist, yet through time it has become unknown or forgotten.

In marketing, oblivion is worse than nonexistence. When your company’s website has become “unknown or forgotten” to the online public, you’d rather wish your website had never existed at all.
This checklist will tell you whether your site might be suffering from acute symptoms of oblivion:

Scarcity or over-abundance of information.
You see, people have become so picky when it comes to appreciating business websites. They would find it either lacking of useful content that it never catches their attention, or they would find it an overkill of unnecessary blabber. Be safe; stay in the middle.

Not mobile-friendly.
Is your Company website Falling into Oblivion?PC sales are on its fast descent, and laptops are next. Soon, everyone would be browsing just through their smartphones and tablets (and when experts say “soon”, they usually mean “next year”). If you’re not planning to put up a mobile version of your site, then it’s bound for cyber extinction.

Every website today has social media links. Even, which went online in 1993 (yes, 1993) now has Facebook links. That movie site, one of the oldest in the world, was founded at a time when Mark Zuckerberg was still in grade school; so if your site was built in 2013 and still doesn’t have social media integration, shame on you.

Questionable email/phone number disclosures.
Let’s say you hate social media and your company prefers phone or email. Fine. The problem is, people don’t trust toll free numbers or email addresses such as “”. If you want people to take their business to you, post an office number or at least an email address with a person’s name on it.

Poor search discovery chances.
Perhaps it’s high time for you to evaluate your SEO efforts and see if people notice that your business does have a website. There’s no point in making your site pretty if no one ever gets to stumble upon it. Appearing on the 4th page of a standard Google search takes away your right to wonder why it stinks.

Cheesy layouts.
Business people look at quality and content, and while a flashy site does make an impression, it’s not a top priority. It’s better to wow them with credible data than to let the fancies do the talking.

No freebies? Giving away free stuff doesn’t mean you’re bribing them.
Okay, maybe a little. But the point is, you’ve got to give them reasons to visit your site, stay there, and then come back tomorrow. A few sample products wouldn’t hurt, and while you’re at it, get their opinion. That’s two birds with one stone.

Monday, July 29, 2013

Need A Better Lead Generation Network? You Can Do It In Three Ways

Need A Better Lead Generation Network? You Can Do It In Three Ways
Expanding your business network is very important for your lead generation campaign. Without a good business network, you would be unable to establish proper recommendations and referrals that your business will need for the long term success of your company. There are a lot of factors that can affect your ability to generate good sales leads, and establishing a solid business network happens to be one of those important factors. 

Now here is the challenge: how exactly will you pull that off? 

This is not an overnight affair, mind you. You need to be very patient on this. You should also have an idea on where to best start your work. If not, then you can try the suggested activities below:
1.    Join business associations – actually, you should join the right ones. There are two ways for this setup to fail: one, you join the wrong ones; and two, you are not active in the ones you joined. Keep in mind that you are trying to create business network here. If you want to be more effective in converting business prospects during your appointment setting campaign, then you will want to know more people related to your business, and vice versa as well. Who knows, you might actually learn something interesting during this time as well. You just have to give this a try.

2.    Tap into social media – all right, in this regard, you may think that you are doing it right already, but this is still worth a second look. You can never tell who you might meet is social media, with the possibility of success pretty low. That is why you had better cast your nets wide and in different modes. Got an account in Facebook? Great, start interacting with the people there? Got something to say that a lot of people would love to hear? Try Twitter and see for yourself if you have succeeded in piquing their interest. If you are of the professional sort, then using LinkedIn would be a great way to get in touch with like-minded or interested folks.

3.    Do not fear trying old-fashioned mediums – sometimes, the old ways are the best, especially with older business prospects. Try telemarketing, as an example. This may not be at the top of your list of communication tools, but this could be a really effective and active way to generate more B2B leads for your business. You just need to know how to use this and the market that this is going to be used on. If you want, or if necessary, outsource the telemarketing work to those who know about this profession best. This would be a smart business move.

As many marketers have learned over the years, knowing what exactly you should do in order to establish a good business network is important. Without it, your lead generation campaign would just get harder in the end. You have three ways to start the process, but you can always add a few more along the way.

Thursday, July 18, 2013

Leaving the Right Kind of Message in Voice Mail

With answering machines being placed in most homes and businesses today, telemarketers should learn to leave the right kind of message in order to get the right kind of response.

There are those telemarketers that would leave messages on your answering machine that may sound like this:

“Good day, my name is ---- and I work for a company that provides ---- If you are interested please call us back at around 9:00am tomorrow. We look forward to hearing from you.” 
Doesn't that sound irritating? This is because these types of telemarketers only focus on one thing, and that is to make the sale. These kind of telephone representatives would not feel for their customer that even the closing spiel sounds uncomfortable. Yet there are those telephone marketing representatives that would sound like this:

“Good day John, my name is ---- how are you today? We have found your contact information from a recent survey that you took in one of our affiliate websites in which we are very thankful for filling up all those information. We would like to hear more about your interests as we might just have the answer to your needs and that would be our new product called ---- You may call us at anytime that you want for we are open 24 hours a day within 7 days a week. Thank you for your time and patience.” 
This is a much better message to leave in an answering machine as this time, the phone representative gives the client the freedom to choose when to call back. Also, it is in a much more friendlier and more non-intrusive tone. With the right kind of tone and speech, the company can make sure that the prospect client will call back as they would think that if the phone representatives are that friendly then the company can be trusted as well. 

Tuesday, July 16, 2013

The Six Customers You Will Meet In The Market

Marketing and lead generation is a social activity . No matter what kind of work you do in this discipline, you will meet a lot of people, be it customers or your colleagues. That is why it is important that you know how to deal with them, especially potential B2B leads. They are the ones holding the wallet, so to speak. You would want to ensure that these prospects are pleased with what you offer and turn into paying customers. Of course, this is the point where the challenge appears: how will you deal with them effectively? Remember that each person has their unique personalities, so you need to match your marketing strategy to fit theirs. Usually, during the course of your appointment setting efforts, you will encounter a lot of personalities, the six most common listed below:

The skeptics – past disservice or unmet needs have made them jaded to your telemarketing call, so they may be the hardest to convince. The good news here is that, if you can deliver or exceed their expectations, they become your customers for life.

The undecided – the fence-sitters, or those who know what their problem is and the solution required. They might ask for you expertise over the matter, but will hold back from buying whatever solution or service that you offer.
The averse – hearing so many sales pitches over the years, all the time, has made them tired of all the hype you say and just want you to shut up. In cases like these, just go straight to the point and try not to embellish your talk with sales pitches. They can be pretty sharp, mind you.

The lonesome – these people know they have a problem, but are afraid of solving it on their own. You can earn their good graces by proving to them that you can solve their problem and that you can do that with them along the way.

The info-overload – encountering these people can be a challenge to your skills in summarizing your business. Usually, these people have heard a lot from other sellers, and the information the received is on overflow. Make it easier for them by only focusing on the key points and use language that is easier to understand.

The fearful – prospects are pretty much afraid of the unknown, are already comfortable with the current status quo, and fear that any change will be bad for their business. Your job, in the event that you encounter them, is to show how bright the future is, and how much they are missing by not taking the risk. If you can pull that off, it would be to your advantage.

There is always the possibility that you will encounter these kinds of customers and business prospects. Still, if you know how to deal with them, you will not have any problems with your lead generation campaign. But in case you, yourself, can handle the talk and work at the same time, you might want to outsource the work to a marketing agency that can do the job. It could be a good investment.

Friday, July 5, 2013

The Secrets In Lead Generation That Companies Should Know About

It’s not really that easy to generate qualified leads like business leads, marketing leads or sales leads. Some people may think that creating new products and/or services and promoting product awareness to everyone is the only way to get good nods of approval from customers and let them buy what were being offered. However, when it really comes to qualifying warm and quality leads, there is more to lead generation that meets the eyes. Some of these are secrets that some companies have been using and have actually helped them even to surpass their own past financial achievements aside from those of their competitors.

Talking about competition, it’s really a tough, fierce and stiff world out there for companies especially those that are dealing with b2b or business-to-business transactions. Since they are handling big and delicate accounts, they should try to do a lot of things that can make their potential clients feel they are worthy and companies selling them products and/or services really are about their needs and that they are not just in it for the money. So, in order to make those potential new customers happy and to keep the ones that they have right now in their own backyard, b2b sales lead generation marketing services should by their lifeblood and not the number of customers they have.

In order to fully utilize b2b lead generation marketing services, a company should learn the secrets that other companies have been using and were very successful and has gained higher sales revenues. There may be even some competitors of a company that has also utilized their own b2b lead generation campaigns and were also successful because of these secrets.

One of these tips that any company can learn is to give most of the channels open in order for the prospects to conveniently and easily communicate with them and also the other way around. These channels including telemarketing services, email marketing and social media marketing. With telemarketing services, for instance, professional appointment setters can contact any potential client, generate qualified leads, know more about the needs of the client and arrange face-to-face appointments or webinars so that clients can learn more of the products and/or services offered to them and the selling company can learn more about the client and can find out which of their products and/or services is best to recommend to that specific client.

A company should make sure that the prospects must be able to be approachable of them and the solutions they're offering like the products and/or services. There are still other efficient methods than outdoor advertising or TV to promote product awareness and they are mentioned here already like telemarketing and even SEO or search engine optimization. When establishing a brand, a company should convince the qualified leads or the customers to believe that what they are offering would offer answers to their problems or will respond to their needs.

Another reason why companies should have the best lead generation marketing services is to make sure that they will reach the precise audience and even get to seek audience in the international market. Through the help of a b2b lead generation company, they can use all types of channels so that, in one way or another, they will be saving a lot of time, money and effort while they are earning higher sales revenues. So, what is the ultimate secret? The ultimate secret is to outsource lead generation marketing services to b2b sales lead generation companies.

Tuesday, July 2, 2013

Lead Generation Marketing Through The Use Of Twitter

It seems that social media sites these days are more popular than places where people would hang out like the malls or in the park. Just by staying at home in front of the computer, people can hang out and share everything to everyone like pictures, videos, conversations, subjects of interest and many more. Even businesses these days are getting into the bandwagon in setting up their own social media sites account and what they will do is to utilize these social media sites for product awareness. If they want to promote their products, they would also try to go to social media sites like Twitter and “tweet” about their newest products and/or services. Today, lead generation marketing has been catapulted to greater heights because of the use of Twitter to generate marketing leads and sales leads and consider them as qualified leads to create huge financial success.

Twitter, one of the most popular media sites today, is considered as a mini blog. Small conversations that are called “tweets” convey valuable messages and information to anyone who can stumble upon a specific Twitter account of a person or any organization. The Twitter is a busy place and all because of people following people and even companies following other companies. People from many different walks of life use it for different purposes. Now, businesses also use Twitter to generate marketing leads that can be converted to huge sales.

So, how does one set up his own Twitter account? If he or the company he represents has a product to promote, he should make his Twitter ID identical to the product that they are promoting. This will be the introduction that the company will have to inform people what they are promoting online and clients will know the company and understand the area of interest by name. For instance, if a software company is trying to promote a new accounting software, they can consider “accounting_software_solutions” as a Twitter account name.

Now, what the company will do in order to generate marketing leads through social media networking using Twitter is to build some network around. Those people in the company who are assigned to do social media marketing to generate qualified leads needs to follow some people and they should tweet very valuable and very interesting information. It can be related to what they are promoting but they don’t have to limit themselves to that. They can follow people “tweeting” out stories about their favorite actors, actresses or bands. They can eve follow people and make some comments about their tweets regarding their most recent summer vacation and things like that. Once a company has decided to follow these tweets of people and other companies, they will also get to know more about their own company and they would also try to follow them and comment on the latest tweets about their new product.

This can be a very useful channel to introduce the products and/or services to people. This is lead generation marketing and if there are some people who will respond to the tweets of that company, they can be considered as qualified leads since they have shown interest in the product or service. Then, what the company can do is to move in for “the kill” by having their sales people invite that prospect for a webinar or for some face-to-face appointments or they can hire somebody to do that job like professional telemarketers or professional appointment setters.

These companies can do their own lead generation marketing. However, it is very highly recommended that they should outsource to b2b lead generation companies since they can utilize more than one channel other than social media marketing to gather qualified leads in behalf of the company that hired them.

Thursday, May 2, 2013

Outsourcing B2B Lead Generation Recipe For IT Companies

If your friend told you that you make the most awesome pies and urge you to make a business out of it, would probably make you think of the possibilities. Although venturing out on a business that would put you in the market for a long time needs a lot of effective hands to stir the pot and keep it at its freshest as not to spoil the potential, you should also sift through the hands that would help you out, making sure that they know very well what they are doing. This is akin to what outsourcing lead generation offer business process es. Outsourcing to create a magnet to rake in revenues would not only be ideal but could also save you a whole lot in overall expenses, and although a sum of money is still involved, the question of where to put your capital to bank in the foreseeable income will seal the fate of your business. The question is, who will you hire to help you bake your pie?

In the age where consumerism is at the tip of everybody’s finger pads, IT products and the software industry especially in the US has become the quintessential mode for the money generating industry, be it for health insurance and pharmaceutical products or for goods, be it abstract or tangible. For quite some time, a lot of business venture have mushroomed from the assistance of the IT industry, it enables business processes to flourish and thrive.

Sure, there are a lot of companies that promises you the stars and the moon, but a good businessman should know well to entrust generating a good following for his business to the right people, if he wants the right results. A company that will assist you in generating sales leads should have a pool of telemarketers that breathes the business process; it means that they should be knowledgeable about the thinnest fiber of the trade, which requires in-depth product training. Your telemarketers will act as the mail man delivering the product to its end: the consumer. They represent you in the industry, they are the ones that connect you to the reason of you business enterprise, and hiring the ones that are at the top of their game would surely win you the market.

When choosing to do outsourcing, knowing if the business process outsourcing (BPO) team has been in the b2b generation lead generation services for a reputable time would also help. You should opt for someone who has done it before and has had a band of satisfied clients rather than a newbie in the playing field, chances are you would find that your venture will turn out to be a guinea pig if put in the hands of a tenderfoot in lead generation and you would not want that, you should be able to get the worth out of every buck that you invest.

A great deal should be considered in making sure that you knock on the right doors as to make your business known and have the cash pour in, but choosing the right people who will aid you towards your goal will cut the work for you. Find those who have the best people and are finest among the competition and you will be sure to see those sales pour in and making revenues would be as easy as pie.

Tuesday, April 2, 2013

Can The Stand-Off At Sabah Hurt Businesses Even Lead Generation Campaigns?

As of this time, with regards to the issue of a stand-off in Sabah where both countries, Malaysia and Philippines, are affected, the self-styled Sulu “Sultan” Jamalul Kiram III have repressed reports that he is open to negotiate “disengagement” with the Malaysian and Philippine government. He was quoted by Philippine media as of presstime that he have never let his brother, Bantilan Esmail Kiram II to express any kind of disengagement option. According to the 74-year-old Sultan, there is no negotiation of any disengagement. He feels as if he is playing baseball and he’s now in third base and why should he step down or go out of the playing field?

This statement of Kiram, according to the opinions of the few on both sides, might fuse out a bigger bomb, figuratively.  It can’t be denied that since Malaysia and the Philippines has close economic and business ties, there is a possibility that it can hurt the economy of both countries for the fact that business from both countries are trading financial blows trying to help each other gain financial success.  Why, even those involved in offering and availing lead generation campaigns on both sides can also be affected.

There are many lead generation companies in Malaysia so as in the Philippines. These b2b telemarketing services companies have found many ways on how to break down the language and cultural barriers between these two countries so that businesses from either side can generate good quality marketing leads that can give them opportunities to earn big revenues.

If this crisis in Sabah will not end soon, this might hurt the lead generation industry of these two nations. And the fact is, both countries also have some geographical and traditional ties.  Good constant communication between businesses in Malaysia and Philippines are getting progressive and it dreads them to think that all of their efforts to come up with good financial ties might get affected and be wasted for no good reason at all.

Thursday, March 21, 2013

Referral Based Lead Generation

You went to a salon to get your hair treated. You had a great time chatting with the hair dresser. You got the result you ever wanted--- silky, straight, smooth hair. And upon paying your bill, the owner suddenly offered you a free hair spa in exchange with a referral to a friend or to anyone to have their beauty needs done in her salon, of course you agreed.

Getting new costumers is indeed a costly affair for businesses, but not in the latter’s case wherein lead generation was done by means of generating referrals.

Giving referrals has been a conventional part of human nature; from the best restaurants in town, to the best tourist destinations, to salons, movies, beauty products, etc. chances are, we first seek referrals from people we trust and from people who already experienced, tasted, traveled  and saw a particular thing or place. In fact, people do these not simply because they’re looking for information but because they find you credible and trustworthy thus reduces doubt on the one inquirer’s part.

Same as through when it comes to sales lead generation wherein referrals also play a big role for a business to acquire prospects that will ultimately become its customers. And talking about cost effectiveness? Well, this is probably one of the most cost efficient strategies to generate sales leads.

However, many marketers don’t utilize this kind of technique because they’re shy to do so. But what these people don’t know is that existing customers are actually glad to return them a favor after a great service you've given and provided them. But of course you can’t assure that 100% of your customers will give you referrals; nevertheless, you still have a greater chance, say 7 out of 10 of your customers will scratch your back after you scratch theirs. All you have to do is to maximize your efficiency as a service provider and satisfy your customers because these people will be your instruments to generate newer and fresher sales leads.

Thursday, January 10, 2013

Lead Generation Marketing Techniques To Start Your 2013

One way to start off another business year is to identify marketing methods with regard to lead generation. Not all methods are effective on a certain business, that’s why you need to have a deliberate evaluation of numerous strategies available in the market since there are several factors that relatively affects the tools being used; such as the nature of the business itself, the kinds of clients that deal with the business, the people involved, financial stability, and a lot more. And so to help you decide on what method to use, below is a list of the latter that can be beneficial to your business.

  • Business Cards - this is perhaps one of the most easiest and cost-effective methods in generating b2b leads, yet many businessmen still fail to have one. The business world is full of uncertain circumstances, you don’t know when, where, and how an opportunity come, so always have that piece of paper with you in case of emergency. 
  • Yellow Pages - business directories are now operating via the web with a very low cost, which means many small businesses can now afford to list themselves on these pages. 
  • Telemarketing - many say that while b2b telemarketing had the previous years, it surely can no longer have the 2013, its bad social stigma has completely tainted its reputation, yet it still remains as an effective lead generation marketing method. 
  • Email Campaigns - these campaigns are a great way to attract numbers of people to your website, thus increasing the volume of your potential leads. 
  • Social Media Marketing - the frenzy over the social media marketing in the previous years has significantly increased and still continues to dominate the strategic marketing campaign. That’s why despite the cost-effectiveness issues, many are still joining the craze to keep themselves in track with the race. 
  • Mass Media Advertising - though considered as being a “Jurassic” method, mass media still stand to be one of the most effective methods in generating leads.